eatin Monacobrand identity, app design and content creation

A delivery app in Monaco that we know from the inside: we drew its new logo, designed its four apps and create all of its marketing.

Client
eatin Monaco
Sector
Delivery app
Location
Monaco
Year
2022, ongoing
Services
Apps, Branding, Content creation

The brief

eatin Monaco is a delivery app in Monaco, for food and more. It was co-founded by Leo de Bruyn, who also founded InStudio, so this is a client we know from the inside. We have run its brand and content since 2022, and in 2025 it needed a new identity and new apps.

What we made

The identity

We rebuilt the brand as eatin 2.0 around a new lowercase wordmark, drawn between March and August 2025. We carried it onto stickers for shop windows and scooters, and onto the riders’ jacket, helmet, cap and long-sleeved T-shirt.

First version of the new logo: a red app icon with rounded corners, with a small white ring, a short bar running off its top right, above the white eatin wordmark
First version, later refined.
The final eatin wordmark in lowercase on white, each letter shading from a lighter red on its left to a deep red on its rightThe final eatin wordmark in white on a flat red background
The eatin brand board, four cards on a pale grey background. Un rouge, a red card with #E60026, RVB 230 · 0 · 38 and four lighter tints. Une police, Aa set in Urbanist with its Regular, Medium, Semibold and Bold weights and the alphabet. Un logo, the eatin wordmark in a red gradient beside a red app icon with a white a. Des icônes, the app's five tabs: Accueil, Commandes, Découvrir, E-Wallet and Profil.
Print file for a shop-window sticker: a red square with rounded corners carrying DELIVERY, the eatin wordmark and MONACO in white, above the App Store and Google Play badgesPrint files for two round stickers, one red with the eatin wordmark in white and one white with the wordmark in red, each with @eatinmonaco along the bottom edge
Print files for two rectangular stickers: the eatin wordmark in red on a white strip, and the wordmark in white on a red panel
Mockup of a red and white eatin rider jacket, seen from the back with the wordmark across the shoulders and from the front with the wordmark running down the chest
Mockup of a red open-face rider helmet covered in rows of the white eatin wordmark set on a diagonal, with a clear visorMockup of a cap with a white front panel carrying the red eatin wordmark, red sides and a red peak
Mockup of a long-sleeved T-shirt with a white body, red sleeves and the red eatin wordmark across the chest

The apps

eatin now runs on four connected apps: the customer and driver apps, and the restaurant and admin web apps. We designed the interface and the user experience of all four, then oversaw their development by an external team through to launch on 14 September 2026.

Mockup of three phones side by side: the eatin home screen with a delivery address, a 30% burger offer under Special Offers and restaurants under Our selection; a McDonald's Fontvieille restaurant page with a McExtreme banner and burgers under For You; and the sign-in screen, Login to Your Account, with Google and Apple buttons

The launch

Red launch ad with the words Bienvenue sur above the eatin wordmark and 2.0, all in whiteRed launch ad reading Une nouvelle section pour tout trouver, en vidéo, around the app's tab bar with the Découvrir tab highlighted
Red launch ad in white lettering: Paiement avec, the Carlo logo, then acceptéDark green launch ad with the yellow McDonald's arches above the words en exclusivité in white
What the film shows

The eatin 2.0 app on a phone: the Découvrir video feed, the e-wallet and live tracking of the rider, then an order from Maison des Pâtes through to delivery, ending on the eatin 2.0 logo. Music, no voice.

Before eatin 2.0

Until the rebrand, eatin carried the 2022 rocket mark, and we already made its campaigns, among them the Click Eat Love posters. The picture of toast is a composite we built in Photoshop in 2023 with Adobe Firefly’s generative fill.

Mockup of five eatin posters along a street wall beneath corrugated metal cladding: a sky-blue poster with stick figures, a pizza with cartoon arms pointing to a QR code, a pizza and a burger either side of the words Click Eat Love, two forks of spaghetti joined in a heart on red, and a green type poster cut off at the edge
Mockup of a bus shelter on a sunny pavement with two eatin panels: a burger next to the words food at home made simple, and a red panel reading Commandez, eatin vous livre above two phone screens of the app and a rocket logoMockup of a long eatin billboard in a white tiled tunnel: a pepperoni pizza in an open box whose lid repeats the words order and more, in front of the old wordmark in large pink letters
Three slices of toast in a row on a pale pink background, each with the name EatIn written across it in glossy red jam
Real photography and AI generation

The new apps have been live since 14 September 2026, and we still run eatin’s brand, food reels, social media and paid campaigns from the studio in Monaco.