Branding agency in Monaco
A name, a mark and the rules that keep them recognisable on a pen, along the side of a van and across a website.
Work that shows it
What we design
Logo design is where branding starts, not where it ends. We draw the mark, then build the brand identity around it: the colours, the typeface, the versions the mark needs (a horizontal one, a vertical one, a favicon small enough for a browser tab) and the rules that hold them together. Then we carry that system into every place the brand has to appear, printed or on screen: letterhead and business cards, signs and banners, uniforms and vehicles, app icons and websites.
When a company already has a name and clients who know it, the job is a rebrand, and the first question is what to keep. Sometimes the answer is a shorter name. Sometimes it is a line under the new logo that tells existing clients who stands behind it. You will find both below.
Because we also design and build websites and produce photography and film, the identity does not stop at the brand book. The studio that draws your mark can design the website it lives on and shoot the photos and films that introduce it. We work in English, French and Italian, for clients in Monaco, on the Riviera, in Genoa and further.
How a project runs
The brief. We start with who you are, who has to recognise you and where the brand will actually be seen. An insurance broker, a delivery app and a city guide each ask different things of a mark.
The concept. We draw directions for the mark and show them in use, on the applications that matter to you, so you judge a logo on a business card or a phone screen rather than alone on a white page.
The design. Once you choose a direction, we draw the final mark, set the colours and type, and prepare the versions and the files. Then come the applications, each checked against the ones before.
The launch. If you want, we make the launch material too: logo animations, screens for the day, ads and film.
The handover. You receive the rules in a brand book and the files to apply them. Or we stay on and manage the brand with you, so each new piece matches the last.
Brand identities we have designed, reworked and managed
ITAL Brokers: we rebranded Ital Brokers, insurance brokers in Genoa, as ITAL. We drew a wordmark with breaks cut into its letters and carried it from letterhead, pens and an event tent to the website and the side of a Volkswagen ID. Buzz, then set the brand architecture and managed the brand.
eatin Monaco: eatin is a delivery app in Monaco co-founded by Leo de Bruyn, InStudio’s founder. For its 2025 rebrand, eatin 2.0, we drew a lowercase wordmark with a vertical version and favicons, built the identity on one red and the Urbanist typeface, and designed the rider jacket, cap and helmet, the shop-window stickers and the ads that launched the new app.
Visit Genova: for this city guide app, we drew a logo that fuses two of Genoa’s palaces, the Palazzo Reale and the Palazzo Ducale, into a single building, and wrote the brand book in Italian, from the logo to the colours, imagery, illustrations and buttons.
Raffaella Costa Architetto: for an architecture and interior design studio in Genoa, we drew a new identity from scratch, with a monogram in which the leg of the R runs inside the curve of the C, a wordmark and an icon, delivered as a brand book with the logo files and carried onto raffaellacosta.com, the website we built.
Findr. by Interalia: we reworked the logo of this Monaco real estate agency, with the words “by Interalia” under the name so clients who already knew Interalia would recognise the agency behind it, and managed the brand.
For corporate teams
A rebrand reaches people who never sit in a design review: the board, legal, sales, the people who answer the phone. We agree at the start who approves each stage, and we show the work in the form it will be judged, on the documents and screens your teams use every day.
New names and marks often stay confidential until launch, and we can work under your non-disclosure agreement.
If the new identity comes with a website or an app that collects personal data, we raise Monaco’s Law 1.565 on personal data protection at the brief, so it is part of the plan from the start rather than added at the end.
On screen, an identity has to stay readable for everyone, so colour contrast and type sizes are part of the system we design. This site is our own example: fast, in two languages, accessible, and calm for visitors whose devices ask for reduced motion.
If you are looking for a branding agency in Monaco for a new identity, a rebrand or simply clearer rules, write to the studio.
From the journal
Questions
How do you rebrand a company whose clients already know its name?
We start with what has to stay recognisable. For Ital Brokers we built the new identity around a shorter name, ITAL, and the launch animation opens on the old red mark before it turns into the new one. When Interalia took the new name Findr, we reworked the logo, added "by Interalia" under it and managed the brand, so clients who already knew Interalia would recognise the agency behind it.
Do you design only the logo, or everything it goes on?
Everything it goes on. We design the mark together with the system around it and its applications: stationery, signs and banners, uniforms, vehicles, app icons and websites, and every identity comes with a brand book. For eatin the work ran from the new wordmark to the rider jacket, cap and helmet and the shop-window stickers.
What happens after the launch?
We hand over the brand book and the files. If you prefer, we go on managing the brand with you, as we did for ITAL and Findr and still do for eatin, so each new piece stays consistent with the ones before it.
Which languages do you work in?
English, French and Italian. The Visit Genova brand book is written in Italian, and the ITAL website is multilingual, with translations we handled.
Start a project
Tell us about your project and when it needs to be ready.