AI video production and imagery in Monaco
Real footage and generative AI in the same frame, with a label that says which is which.
Work that shows it
Real footage first, AI where it serves the idea
Our AI video production usually starts with a camera. We photograph or film the real place, product or person, then bring in generative AI where it does something a shoot cannot: a garden on ground that is still bare earth, a background that does not exist yet, a detail no set could build. We never pass an AI image off as a photograph. When a picture mixes the two, we say so.
Shoots where the camera does the work have their own page, content creation. Here, the camera and generative tools share the frame, and you always know which did what.
What we make
We make three kinds of work: AI commercials and brand films that combine real footage with generated shots or generative finishing; stills and composites for campaigns and social media; and visualisations that show a place as it will be once it is built. The generative work shown on this site was made in Adobe Firefly and Photoshop.
We work from Monaco, in English, French and Italian, for clients in Monaco, on the Riviera, in Genoa and further.
How a project runs
It starts with a brief: what the film or picture has to do, where it will be seen, and what has to stay exactly true, such as a product, a place or a face. We then propose a concept: the idea, and where a camera or generative AI would serve it. Production covers the shoot, any generation and the finishing. When you review the work, you know exactly which parts are generated. At launch, the work goes out where you planned it, and at handover you receive the finished files.
Where you can see it
Engel & Völkers Genova. For the Genoa office of Engel & Völkers, we photographed a house that was still a building site and finished the pictures in post-production, so buyers could see the house complete, with its garden and pool. Two of those pictures, the same terrace once with a lawn and once with a pool, were finished with generative AI in Adobe Firefly, and the original files carry Content Credentials that record it.
eatin Monaco. For eatin, the delivery app in Monaco co-founded by Leo de Bruyn, InStudio’s founder, we made a picture of three slices of toast with the eatin name written in red jam: a composite built in Photoshop with Adobe Firefly’s generative fill, and labelled as such under the image.
Both are still images. For moving pictures, our Lab shows two studio experiments, FORGE and MERIDIAN, in which every frame is generated with AI and scrolling plays the film. They are experiments, not client work.
Labels, rights and consent
Every picture on this site that mixes real photography and AI carries a label, and each client knows exactly where AI was used in their work. The label is written as text in the caption, so a screen reader announces it too.
We do not generate a real person, their face or their voice, without that person’s consent. Footage and photographs you give us stay yours.
When we leave AI out
Generative AI is good at showing what could be. It is the wrong tool when a picture stands as a record. When we photographed the hospitality programme PTM group ran for Jaguar at the Monaco E-Prix, the job was to show what happened, so the pictures are photographs and nothing else. The same goes for a product the buyer will hold in their hands, a person’s real appearance, or any image a viewer would reasonably take as proof. And when a camera gets the shot, we use the camera.
For corporate teams
When a bank, a hotel group or an institution works with an AI video agency, the work usually passes through marketing, legal and compliance before it goes out. A few things make that simpler. You know exactly where AI was used. We can work under your non-disclosure agreement. Footage of identifiable people is personal data, and when a project involves it, we handle it under Monaco’s Law 1.565 on personal data protection. We built this site with Astro: it is bilingual, accessible and respects reduced-motion settings. At handover you receive the finished files.
If you have a film or a picture in mind that needs both a camera and AI, write to us.
From the journal
Questions
How will we know which parts are AI?
We tell you exactly where AI was used in your project. On our site, every picture that mixes real photography and AI carries a label. Where the tool records Content Credentials, as Adobe Firefly does, the original files keep that record.
Can you generate a real person, such as our spokesperson?
Only with that person's consent. Without it, we do not generate a real person, their face or their voice.
Can you start from footage or photographs we already have?
Yes. Our AI work usually starts from real material, and footage or photographs you already own are real material. They stay yours.
Do you work outside Monaco?
Yes. We work from Monaco for clients on the Riviera, in Genoa and further, in English, French and Italian.
Start a project
Tell us about your project and when it needs to be ready.