ITAL Brokersbrand identity, website and film

An insurance broker in Genoa becomes ITAL, with one identity carried from the letterhead to the website to the side of a van.

Client
ITAL Brokers
Sector
Insurance
Location
Genoa, Italy
Year
2023
Services
Branding, Web design, Content creation
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The brief

Ital Brokers is an insurance brokerage in Genoa. It asked us to rebrand the firm and modernise its image. We built the new identity around a shorter name, ITAL, and took on every application, physical and digital, along with the website and the content.

The ITAL-branded Volkswagen ID. Buzz parked on gravel in front of a frescoed palazzo in Genoa

What we made

The wordmark is drawn on a construction grid, with breaks cut into the letters: the I is split in two and the A has no crossbar. We carried the identity from letterhead and pens to banners and an event tent, set the brand architecture, then managed the brand so each new piece stayed consistent.

The ITAL wordmark in pale blue over its construction lines and circles, on a blue gradient
Mockup of ITAL stationery: an open folder, letterheads, an envelope and two business cards in white and deep blueMockup of two ITAL pens, one pale blue with copper trim, one deep blue with chrome trim
Mockup of a tall black ITAL banner on a brick building, with the line Insuring the present, safeguarding the future
Mockup of a deep blue ITAL event tent with white logos on the roof and side panels3D render of the ITAL logo in blue relief letters on a white building facade

We designed and built the multilingual website, handled its translations and trained ITAL’s marketing office to update it themselves.

Mockup of the ITAL Brokers homepage on a desktop screen, on a wooden desk by a window
Mockup of rows of phones showing pages of the ITAL Brokers website, including Hull and Machinery, Credit and Surety and Employee Benefits

We also produced team headshots, social ads and 3D renders, and photographed and filmed the ITAL-branded Volkswagen ID. Buzz in the streets of Genoa.

Close-up of the ID. Buzz's blue side panel with the ITAL Brokers lettering and a partner decal by the headlightThe rear half of the ID. Buzz, with large white ITAL letters on its blue side, in a Genoa square with people sitting in the background

ITAL unveiled its new identity on 16 November 2023 at Terrazzo Colombo in Genoa. We made the logo animations and the always-on displays for the event.