Jaguar at the Monaco E-Prixevent photography

A weekend of hospitality for Jaguar at the Monaco E-Prix, photographed from the guests' arrival to the car at the hairpin.

Client
PTM group for Jaguar
Sector
Motorsport hospitality
Location
Monaco
Year
2024
Services
Content creation
A Jaguar Formula E car takes the hairpin of the Monaco circuit, seen from above

The brief

During the Monaco E-Prix weekend in April 2024, PTM group ran a hospitality programme for Jaguar and commissioned us to photograph it on location.

What we made

The photographs follow the programme: the guests’ arrival, lunch in a dining room over the sea, a trip along the coast on a Riva boat, dinner at Buddha-Bar Monte-Carlo, and race day (27 April) on a hospitality terrace above Port Hercule.

Long tables laid for lunch with glasses and tan leather chairs, beside a glass railing over the sea, a sailing boat on the horizon
A Jaguar menu card held against a navy jacket, the name in white over a blue and violet glowA place setting on a navy table mat, a white Jaguar menu between the fork and the knife, glasses behind
A hand on the white steering wheel of a Riva boat, the Riva script at its centreThe helm of the Riva, a man in a navy jacket with his hand on the throttle, and two navigation screens, one showing a chart of the coast
The boat's white wake on grey water, the buildings of Monaco and the mountains behind, the grey hull and its rail on the right
The gold foil neck of a champagne bottle in an ice bucketA teal Riva Aquarama book, a wooden boat seen from above on its cover, resting on a grey cushioned seat
Guests seen from behind climbing the steps into Buddha-Bar Monte-Carlo, under a glass canopy, a lit lantern on the right
A curved hospitality terrace with a timber deck and glass railing under a white canopy, looking over Port Hercule and the cityPort Hercule seen from the terrace, full of yachts under a blue sky

We photographed the hairpin from above, where the whole car fits in the frame with the JAGUAR lettering along its side and the kerb it turns around.

The Jaguar Formula E car entering the Monaco hairpin, seen from above, still away from the red and white kerb

PTM group received the edited selection of photographs in early May 2024.