The brief

Le Closet runs luxury multi-brand pop-up events around the world, a few days in one city, then on to the next. It needed a website that works between the events: one place to announce the next pop-up, take RSVPs for private events and sell the curated collections online.

What we made

We designed and built the e-commerce website, completed in October 2024 and launched alongside the pop-ups in Doha and Riyadh. The menu follows the life of a pop-up: RSVP for the next one, Shop the Pop-Up for its collections, Past Experiences for the ones before.

Four desktop pages of the Le Closet website: the home page announcing the Riyadh pop-up with an RSVP button, the Shop the Pop-Up page split into ready-to-wear, accessories and jewellery, a gallery of the Miami pop-up, and a grid of dresses and coats

We kept the design pale and quiet, so the colour comes from the clothes, the jewellery and the event imagery. We also set up the integrations the store runs on.

Mockup of the Le Closet store on a desktop monitor, a laptop and a phone against a blue gradient: a grid of dresses, the home page announcing Riyadh and the Experiences page

Mockup of two large displays showing the Le Closet website: the ready-to-wear collection with rows of dresses in front, and the home page announcing the Riyadh pop-up behind it