SOL Medicalbrand identity, print and website

A distributor of medical aids in Turin, with a ring of joined circles for a logo and a website in Italian.

Client
SOL Medical
Sector
Medical devices and aids
Location
Turin, Italy
Year
2026
Services
Branding, Web design
Visit the site

The brief

SOL Medical, in Turin, distributes and presents medical aids and devices across Italy, for continence, orthopaedics, breathing and rehabilitation, and works so that Italy’s national health service (SSN) reimburses them. In 2026 we drew its identity from scratch, designed its print and fair material, and designed, wrote and built its website.

What we made

The logo is a ring of circles, some joined by short stems, open on the right, with the name in the opening. We delivered it with a 28-page brand book and a logo kit.

The full SOL Medical logo in cerulean on white: a ring of circles, some joined by short stems, open on the right, with the name SOL Medical set in the openingThe SOL Medical icon alone in cerulean on white: the ring of circles and short stems, open on the right
Six pages of the SOL Medical brand book on a light grey background: the cerulean logo on grey, the vision page with five overlapping circles on a blue gradient, the logo note with the logo in dim grey, the three primary colours Cerulean, Dim Grey and White with their codes, the five weights of New Astro and a mockup of the fair stand

All the pieces below were produced. The brand book lets the logo split: the name alone for small surfaces, the icon alone for patterns. So the icon fills the stand and runs off the business cards, while the name alone tops the tablecloth and heads the site.

Mockup of SOL Medical business cards on a pale grey surface: a stack of white cards with a large cerulean icon running off the left edge and blurred contact lines, and one cerulean card with the full logo in white
Mockup of the SOL Medical stand on a square cerulean floor: an arch whose front panel carries the white icon and Innovative Human Solutions, two tall panels behind, one with the logo, the same line and www.solmedical.group, the other with the line and the icon, and a curved counter with the name, the line and the icon
Mockup of the SOL Medical roll-up on its silver base: the white logo on cerulean, a photograph of a doctor at a laptop among floating screens, Innovative Human Solutions, a short presentation, three points on pale grey and a blue contact bandThe A5 flyer, front and back, on a pale background. The front: the logo, a presentation of SOL Medical in Italian and a handshake over a clipboard, framed by white curves. The back: Innovative Human Solutions in a white hexagon over a hand writing and hexagon icons, a line on SSN reimbursement, the three areas, and the Qufora, FORTA, Orbisana and SMILE logos
Mockup of a cerulean tablecloth with a white border over a rectangular table: the full logo in white on the front and on the side, and the name alone on the top

The website, solmedical.group, is in Italian: we designed, built and wrote it, and chose its photos. On the site, the mountain landscape and the photos centred on people are AI-generated.

Mockup of a laptop showing the solmedical.group homepage: the name SOL Medical in white at the top, Human Solutions in large white letters over forested mountains and rock pinnacles in golden light, a tiny figure standing on a rock, and the white menu pill with Home, Chi siamo, Servizi and Contattaci at the bottom
Landscape generated with AI.
Mockup of three phones showing solmedical.group: the FORTA page with its headline and characteristics, the homepage with Human Solutions over the mountain landscape and the introduction appearing word by word, and the SMILE page with its headline, its characteristics and a yellow smiley
Landscape generated with AI.
Mockup of a browser window on solmedical.group: Le nostre aree di competenza in very large black letters on white dotted with pale blue, two short paragraphs, and two photo cards, Respirazione with a smiling man among trees and Urologia & Continenza with a person on a bed reaching for a SMILE box on the bedside table, under the floating menu
The smiling man is AI-generated.
Mockup of a browser window on the QUFORA page of solmedical.group: QUFORA, Irrigazione transintestinale, the headline Con Qufora, prendi il controllo della tua salute intestinale, four characteristics and the start of the range, beside photographs of the devices on a bathroom basin, on a wooden stool and below a towel shelfMockup of a browser window on the SMILE page of solmedical.group: SMILE, Cateteri, the headline La linea ridefinisce il cateterismo intermittente, four characteristics and SMILE Ready to Use, beside a photograph of a person on a bed reaching for a SMILE box, a photograph of the box and one of a catheter, with a yellow smiley at the edge