Visit Genovabrand identity and app interface

A guide to Genoa, with a logo that fuses two of its palaces and one layout for every palace, beach and restaurant.

Client
Visit Genova
Sector
Tourism app
Location
Genoa, Italy
Year
2024
Services
Branding, Apps
Mockup of a phone showing the Visit Genova app on the Palazzo Reale page, with a photo of the palace courtyard and a map, on a red background

The brief

Visit Genova is a city guide app for Genoa. It brings together the city’s palaces, its food and its events, with places to stay and a way to plan each day. In 2024 we designed its brand identity and the interface of the app.

What we made

The logo is a stylised drawing that fuses two of Genoa’s palaces, the Palazzo Reale and the Palazzo Ducale, into a single building.

The Visit Genova app icon: a red rounded square with Visit in white script above Genova in bold white letters
The Visit Genova name, Visit in blue script above Genova in red, above three phone mockups showing the home page, the sign-in screen and the Palazzo Reale page, with a small line drawing of a palace facade at the bottom

We designed the app screen by screen, from onboarding and sign-in to hotel booking and the profile. Pages for places, beaches and restaurants share one layout: a photograph, a white panel with the name and the area, then four tabs. Once you know one page, you know them all.

The first onboarding screen, Discover Genoa, with an illustrated traveller holding a map beside a signpost, three page dots and a red Next button
Mockup of four phones on a warm grey background showing the home page, the Palazzo Reale page with its map, the Bagni Medusa page and the Ristorante Santa Chiara page

The identity is set out in a brand book in Italian, dated April 2024, and the interface in the app screens.